Did you know there’s an entire blog devoted to exploring the psychology of video games? This blog has become so popular that it’s now a regular column in Gamespot. Here are some posts that caught my eye:
- How Reciprocity Yields Bumper Crops in Farmville: ever wonder why gifts in Farmville are so hard to turn down, or why this is such a good thing for Farmville’s business model?
- Psychological Flow and Fake Plastic Rock: Ever feel like you’re in the zone in Rock Band or some other activity? How does this happen, and how can you make this happen in other things?
- Conceptual Consumption and kicks to the head: why are some people obsessed with getting every achievement on Halo: reach?
- Phat Loot and Neurotransmitters in World of Warcraft: How Wow hooks your brain with small, unexpected rewards.